How people sell in India

These days one type of news is going all around… India is growing… India is becoming Super Power… India is a future leader… Currently, all major companies are attracted towards India. You know the reason? It’s India’s one of the large population with people living with given small set of resources and, with all the large set of constrains and troubles.

For such a large consumer market, companies like (rather love or desperate) to sell all their products. If you can recollect, we have so many products on the self of the shops which were not at all there few years ago. Consumerization is picking up the pace and Indian people are shopping things like never before. In fact, it’s going more towards American type of consumerization where market will sell you things which you actually don’t need (‘need’ is different from ‘want’). And for such large people, this is how they sell things. You can also take points from here and can sell ‘your’ things to your target people.

In India if you want to sell things, follow these steps

1. Show them there is a ‘big’ problem in life and you are a part of that problem. Hitting emotions is the major part here.
2. Tell them, you have a solution for that.
3. Solicit it with few people saying problem is solved. (It can be some known/trusted people like, celebrity, so called scientific results, or your local re-seller/shop keeper)
4. Show them its value for money (people love it). This is only when you can show the problem is ‘so big’ or competition is high.
5. Just to support that, show them it’s a trend. All are doing it. (If you don’t, you the only one who would be behind)
6. Giving something extra. Tell them it will solve some more problems for you… (just to compete with others, people like free things)
7. Play the trump card at the end. You have multiple variants suiting to your skin/personality/… (Just change the color/smell/look)

That’s it. You will have successful sale.

That is what companies are doing these days. You can take few example of the products like, anti ageing products, hair fall treatment/product, ‘natural/herbal’ face/skin products, anti-dandruff products, health drinks/products and at the end, insurance/pension products (remember, Na sar zuka hai kabhi… ad)

There are other ways of doing sale. One of them is pushing the products so much to the people it becomes a trend and people who don’t have it, feel backwards. Like adidas/RBK/Nike types of products, iPods, mobile phones (especially big ones), bikes, chocolates, noodles, cereals, hair gel, etc. But that also many times follow the above mentioned techniques for selling as people gets trapped easily there.

There are few products which actually have improved the quality of life and I am not denying that. My point is, if you want to sell anything, these steps can help you. Some people will always be there to take it.

Do we really have time?

Currently I am working in one of the good going MNC where I am getting good amount of money at the end of the month. As it is MNC, it is expecting me to work as per my package and takes most of the time of my day time. It’s fair, coz I am paid good. I have no problems with it.


But there is a gray side of it. As much of my time is taken doing my daily job, I hardly get time to see what’s happening around. Before, I usually check my facebook account and read what my friends are doing, I also was reading status messages of my friends on GTalk. But now, all gone. Forget facebook or GTalk, I even hardly get time to check my personal mails once in a week. I sometimes miss the birthdays and important event. Sometimes my old good friends and family member complaint; “you don’t even call or message…”

But today something happened. I woke-up late today. I also had extra thing to do before reaching office. I somehow managed to complete things and reached office little late. I always keep buffer time for my meetings and joined meeting and completed all my day work at the end of the day. Then coming back, I was wondering even I started late today, still I was able to complete my day in time. That’s great!

Then I realized my old PG days. I was even busier than how I am now, but still was able to do all the things which I am not. I was working for my studies, for teams, for events, for friends, for juniors, for placements, assignments, competitions… still got time to talk to people on GTalk, put comments on Facebook, have a evening walk at college pond, enjoyed parties and had a great time. Why then its not happening now? May be I was doing better time management or my priorities have been changed or it’s just I really don’t want to become socialite anymore or may be something else. I really don’t know the reason at this point of time. But, one thing is there in my mind now, “DO I REALLY DON’T HAVE TIME?”

Today I read this at my friend’s status message:

“If you ask Rs. 2000 from your friend, you’ll get it; but if you ask 2 minutes of time, you probably won’t”…

Indian Political Power… Good for India

Recently while reading all about CWG and India’s ability to host such games, few thoughts came to my mind. The news was depicting the India’s inability of having world-class infrastructure and mis-management at every level.

It was all there because of one thing, the host was not India, it was Government of India. Same thing if taken by some private firm, then it would have been far better than now and at the same level as it would have been at any ‘developed’ country (with less cost).

Then something struck in my mind. India is told to be the future super power, and it would be; but is it how it will be? Certainly it will, but not because of the government. It would be because of the people of India. We all curse India’s political power as they have not done anything for us. But at the same time, by doing nothing, they have made (read: forced) us to do all things by our own. Being a small (read: having less money/power) in size, we still are moving the world right now. And the condition is still improving, people are doing better than yesterday and the same story repeats everyday! This is all being possible because of bad governance and ‘great’ Indian politics.

Just imagine, if politicians were good and working in a better way, then the people of India would never have been so enthusiast to work more and achieve more with less resources. We even might have the luxury like people of US and made us so much dependent on the government. Saving would have been less and courage and will-power to come out from all bad things would not have been there. The worst, the recent economic downturn would have collapsed the Indian economy as well.

So, pray god that politicians would help us to stretch our limits even further and help us to make our country even better.

PS: Please note that I am not having any political view and would not like to discuss which politician is better. Rather, work my own and contribute to Indian economy. And if government is not doing show to all that it is not doing.

India to become US

Recently I had a discussion with my friend. He was mentioning, “We are so much underpaid. If we were in US, we would have been getting 8 times more!” Adding to his points, “Same is the case with UK and other developed countries.” He has good knowledge about the economics. So supporting his comments on salaries, he added, “US has just 300 million people and still able to manage 14 trillion GDP and we (India) are more than 1.2 billion now and just have 1.2 trillion GDP.”## Then I said, “My friend, think in this way, India is managing its 1.2 billion population with GDP of 1.2 trillion where US need GDP of 14 trillion for its 300 million population! Who is better?” Here is the point where new perspective has come about India.



It’s true that India has the population of 1.2 billion and GDP of only 1.2 trillion whereas US can have DGP of 14 trillion with just 300 million people. And they are having such higher salary packages.


I asked him a single question: “What if in India, such high salary packages are being offered?” Forget about the capacity, it can be managed. But, going ahead what will happen? With higher salaries, we will spend more. But, with higher spending, demand of goods will increase, with same supply, so prices of the goods will go high. This leads to inflation. Government will try to buy more goods from other countries to fill the supply crunch. For that government need money. But remember, we have higher money to with us. So, government will go for higher taxes (as it is in US). And eventually with proper prices people will get things. But, still there is higher income. So people will buy more and at the end waste more (like US). And the whole cycle of high income and spending will turn in to higher GDP for India. And no doubt it will be more than US. India will become another US! Or may be bigger! Wow! That’s great! Then why not we are going in that way?


Now think from another side of demand supply chain. If India, like US, consumes more and wastes even more; then what will happen? Do resources in the globe have sufficient resources to supply this increased demand forever? And the answer is, NO. Currently, when we are managing with economy of 1.2 trillion and other ‘developed’ countries with higher GDP, are consuming more. With this scenario, the globe is facing very high resource crunch with other environmental problems.


Going that way will lead us nowhere. We have to reduce the resource usage. Currently, developed countries along with US have realized that high consumption should be controlled and should reduce the resources usage. In west, people are reducing their usage by “Going Green” and managing their life style with less money. And guess what, India is just doing that thing right now! In fact, it is pioneer in that.


So it is US who will follow India; not India to follow US.






## GDP – Gross Domestic Product – which generally means how much money a country is making and it is used to compare the countries’ economy